Digital Product Retail Tech & Mobile Apps Manager

Overview:

Technology is transforming every industry—including agriculture. In this Cran Career Spotlight, we meet a Digital Product Retail Tech & Mobile Apps Manager from Bass Pro Shops to explore how careers in technology, innovation, and customer experience shape the outdoor industry. The same skills used to develop apps and digital tools are becoming increasingly important in the cranberry industry, where technology helps growers make better decisions, improve efficiency, and care for the land. This role focuses on managing digital tools like mobile apps and online platforms used in retail. In the cranberry industry, they help companies sell products online, manage apps for customers, and improve digital shopping experiences.

What responsibilities will I have:

• Oversee development and updates of mobile apps and websites

• Work with developers, designers, and marketing teams

• Improve online shopping and customer experience

• Analyze data to make better business decisions

• Manage digital product strategy and performance

• Ensure apps and platforms run smoothly

What education and training is required?

• Bachelor’s degree in business, technology, or a related field

• Experience in digital product management or retail tech

• Knowledge of apps, software, and user experience (UX)

• Leadership and project management skills

To prepare in high school:

• Computer science

• Business or marketing

• Graphic design or media

• Math

Where can I work?

• Retail companies (including food brands)

• E-commerce businesses

• Tech companies

• Marketing or digital agencies