This is just the beginning…

More About Cranberry Learning, Inc.

Cranberry Learning, Inc., is a nonprofit education tool and cranberry career pathway guide. Our mission is to share cranberry learning resources that connect students to the cranberry industry. The Cranberry Lesson Plans and Videos are STEAM based and have elements that meet educational standards while including cranberry production and horticultural facts.

Cranberry Learning’s vision is to contribute toward the short and long range plan for agriculture and the cranberry industry’s workforce succession plan. With cranberry lesson plans for traditional and nontraditional K-12 classrooms, we will direct students to cranberry industry careers with lesson plans & videos embedded with a cross over of agriculture and cranberry content focused on academic career planning curriculum.

Cranberry Learning will grow your understanding where and how cranberries are grown, who cultivates cranberries and produces cranberry products; as well as the effects cranberry agriculture has on the economy, environment, technology, lifestyle and its relationship to cranberry growing communities.

Cranberry farming is a trades driven industry with a variety of work environments to choose from and it lends a path toward a balanced lifestyle career. 

Two cranberry specialists, Pam Verhulst, Cranberry Consultant, and Heidi Slinkman, multi-generational family grower, founded and spearheaded Cranberry Learning. Both live and work in their Wisconsin cranberry communities.

Meet the Founders

Pam Verhulst

CO-FOUNDER

Pam’s exposure to Cranberries came at a young age as she watched her mother, Jayne Sojka, build a cranberry consulting business (Lady Bug IPM).  Pam’s technical cranberry interests grew as she completed her bachelor’s degree in Horticulture.  In 2006, Pam joined her mother’s business and has been filling industry consulting needs ever since. 

Pam married her husband, Michael, in 2010.  They have three sons, Lucas, Gavin and Jayce.  After having children, she started volunteering and taking on leadership roles at her children’s school and church.  It was then she realized how influential children were and the importance of early education.  This realization led to cofounding the Cranberry Learning Inc.

Heidi Slinkman

CO-FOUNDER

Vice President/Treasurer for Cranberry Learning Inc., Heidi Slinkman, is a cranberry grower with 17 years of Agribusiness experience and the Business Manager for her family farm, Gaynor Cranberry Company. She has a B.A. in Business Management from the University of St.Thomas, MN. Heidi is married to her adoring husband, Brian, and they’ve grown their family with their son, daughter and their spring spaniel.

As a member of the WSCGA (Wisconsin State Cranberry Growers Association), Heidi served on its Board of Directors as Treasurer from 2007-2012. In 2009, with the collaborative efforts of WI & MA Cranberry Growers Associations and House Appropriations Committee Chairman, Congressman David Obey, they secured $1.25 million dollars for the USDA Agriculture Research Service, supporting cranberry research. She helped develop the WSCGA Leadership Program as a graduate of the UW Extension Leadership Wisconsin Program. Heidi served on the Board of Directors for the Cranberry Institute and on the Compensation Committee. Heidi has also served on Ocean Spray’s Grower Council and represented as a grower at Ocean Spray’s Bogs Across America events in L.A. and in N.Y.C..

Chairing the “Cranberry Expo” for Wisconsin’s 2018 Farm Technology Days, poised Heidi to continue cranberry and agriculture education outreach. She currently serves as a Director on the Wood County Farm Bureau Board and has begun helping with their Wisconsin Ag in the Classroom programs. Heidi is passionate for her family, farm and community.

Where to Start…

  • EDUCATORS

    Lessons have been developed to engage students in Science, Technology, Engineering, Art and Math (STEAM). With these resources’ volunteers, teachers, and other agricultural advocates will help our youth better connect where food comes from, teach them about healthy eating and provide fun educational experiences.

  • JOB SEEKERS

    We recognized the value of connecting our community to cranberry farming and saw the need to enhance cranberry agricultural education materials for the classroom. With the right resources, volunteers, teachers, and other agricultural advocates we can educate others about the many fulfilling jobs and careers in cranberry agriculture